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It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again.

Online dating has been around since the dawn of the internet but dating apps are a much newer phenomenon, with their millions of users across the globe offering brands a unique and largely unexplored field to play on. It’s as simple as that.” It is estimated that around 1.6 billion swipes are made on Tinder every day, with roughly 26 million of those resulting in matches and one million progressing to actual dates.

Since the popular dating app responsible for many cases of repetitive thumb syndrome launched seven years ago, more than 20 billion matches have been made.

While it’s not known how much foot traffic Starbucks has seen as a result of its integration, says it knows of hundreds of couples who connected on its service and met in person for the first time at Starbucks.

Mobile dating app Tinder, which is especially popular with younger singles, has embraced native advertising like no other dating service.

Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.

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